The 2026 Business Guide
How to Start, Survive & Scale
in the UK Beauty Industry
Expert training from Maria Shkreli and our team at PMU Elite. Master the business, technical, and marketing skills you need to build a thriving beauty practice.
Join Our Certified PMU Artists
Our training programs have helped hundreds of students achieve their certifications and build successful PMU businesses across the UK and beyond.
500+ Certified Graduates
5 Comprehensive Training Tracks
From business fundamentals to advanced marketing, get everything you need to succeed
Business Basics
The complete 2026 PMU Business Guide - Start, survive & scale in the UK beauty industry
Technical Training
Master PMU techniques, skin anatomy, colour theory, and machine settings
Client Consultation
Master the consultation process from first contact to confident booking
Aftercare & Healing
Guide clients through the healing journey and handle touch-ups with confidence
Marketing Masterclass
Advanced content strategy, paid advertising, and scaling your client base
See What Your Daily Practice Could Look Like
Watch a real PMU treatment in action. This is what artists at PMU Elite do every day—transforming clients and building successful careers in the beauty industry.
Everything You Need to Succeed
This isn't just another course. It's the complete roadmap Maria and our expert team used to build PMU Elite into the UK's leading beauty practice.
What Our Students Say
Real results from beauty professionals who've trained with Maria and our expert team
"10/10 Couldn't recommend Maria enough at the PMU Elite Academy, I attended a course of hers the whole way from Ireland & it was worth every second of it! She was so helpful and is amazing at what she does."
JBeauty
Training Course • Ireland
"Absolutely in love with your work! I've had 3 treatments now - freckles, brows and lips and over the moon with them all! Literally walk out the house make up free feeling 10/10 thanks to my PMU by you!"
Kaya
Freckles, Brows & Lips • London, UK
"I recently trained at PMU Elite. I had a lovely day training with Maria, she is lovely and very talented. I left feeling confident after a hands on training day with live models as well as completing the theory."
Sherelle Webster
Training Course - Lip Blush & Freckles • UK
Start Your Journey
Everything You Need to Succeed
Get lifetime access to our complete training library, then add monthly support as you grow.
Academy Growth Programme
Complete PMU business education with lifetime access. No subscriptions, no hidden fees.
Get Lifetime AccessWhat's Included
- 45+ complete chapters across 5 tracks
- Full HD video lessons
- AI-powered personalized learning plan
- Progress tracking & completion certificates
- Downloadable resources & templates
- Email support
- Lifetime access — no recurring fees
Optional monthly add-ons to accelerate your success
ChatPMU
AI Assistant
24/7 AI-powered PMU assistant for instant answers, treatment advice, and business guidance.
1-on-1 Mentorship
With Maria
Direct access to Maria for monthly coaching calls, personalized feedback, and business strategy.
Not ready to commit? — browse all tracks, watch previews, and take our personalization quiz.
Ready to Build Your Dream Beauty Business?
Join hundreds of successful beauty professionals who've used this exact system to build thriving practices.